TITLE
"Marketing for Insurance Companies In Britain - The State
of The Art," Journal
of Insurance Issues and Practices, Meidan, Arthur,
1979, Vol. 3, No. 1: 17-28.
ABSTRACT
As the role of the financial services sectors: Insurance, Banking,
Building Societies, Hire-purchase, Franchising, Consumer Credit
and General Household Financial Services, etc. continue to grow
in the economies of most of the western nations, pressures are
mounting for a more effective marketing management of the financial
services offered by the Insurance Companies.
The objective of this paper is to examine the major factors influencing
the marketing of Insurance in Britain, the role of marking mix
in insurance companies with specific emphasis on the distribution
channels employed and the recent and future trends in insurance
marketing.
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